Q&A

-Did you always want to be a professional photographer?

I’ve always loved photography and collected every edition of Vogue and Harpers Bazaar in my teenage years. I’d pour meticulously over all of the images. I grew up believing that career in anything artistic or creative was simply not viable or practical. After completing university with a Hon B.Sc and an E-commerce graduate designation, I found my way back to art through graphic design by working for advertising agencies. After having my daughter and buying a professional camera, I found photography… started a photography business and I’ve never looked back.

-What words best describe your style of photography?

Fashion editorial inspired photography of real people in-the-moment.

-Is there a theme or concept that runs throughout all of your work?

Beauty

-How do build a relationship between you and your clients? How do you gain their trust?

I ask a lot of questions. My goal is to get to know my clients and discover what they like and how they want to be perceived. Most of my clients become friends after I photograph them. I have a genuine desire to learn more about people and see what special qualities they possess and what makes them uniquely beautiful.

-What is your post-production workflow like?

For portrait sessions I cull the images in Lightroom based on outfits. And from there, I select a variety of poses within each outfit. I then take the images into Photoshop and make any fine edits from there. For weddings, I cull the images in Lightroom and apply my favourite presets. My goal with weddings is to give the entire wedding day a consistent post processing look that have a timeless feel.

-What is your dream project?

I recently finished one of my dream projects, which was to create an online training program on how to build a successful full-time wedding photography business. In my opinion, what many creatives are missing, is an easy to understand business course on how to turn their art into a successful and sustainable business. I plan on running this course a couple of times per year.

-How does your way of working change depending on whether you are shooting portraiture or weddings?

I definitely have more control when shooting portraiture. I can control the lighting, the background and I can coach my subject on what to do and how to pose. For weddings, I have less control of these things, so I need to think quickly about composition, camera settings etc. as I photograph the events of the day. I love photographing both, it keeps things exciting!

-How do you approach posing or directing your subject?

I talk a lot during a photoshoot. I keep my excitement level up and when something is really working or looking good I can’t keep it bottled up … everyone knows it and everyone feeds off of it. My clients become more confident and the shoot gets better and better.

-What is your general guide when it comes to lighting?

I love anything side lit. Whether it’s from a window, studio lighting or bouncing my flash off of the wall. It’s a for-sure process for good images.

-What was the best career advice you were ever given?

That I should value myself and my work. That I am unique, and the world wants and needs what I have to offer.