Q&A

-How did you first become interested in photography?

By travelling and meeting people. I wanted to capture all those moments, to find a way to express myself through art.

-How would you describe your style of photography and what you do?

I would describe my style as lifestyle fashion. I love shooting portraits, for fashion, commercial or advertising.

-Is there a theme or concept that runs throughout all of your work?

I always try to tell a story with a picture. I don’t want it to be a picture of just a model standing there. Therefore, I love playing with emotions. I also love shooting with animals and models for the harmony and complicity they represent together.

-How do you market your business?

I have been studying for five years commercial communication with a specialisation in digital marketing. This allows me to manage my communication and my marketing quite easily on social media or elsewhere.

-What is your post-production workflow like?

First, I select all my favourite ones in Bridge. Then I open them in Camera Raw, and slightly adjust the light so that shadows and highlights perfectly fit together. Then I open them in Photoshop and start the skin retouching, then the lights and the colours. All this while listening to music I love.

-What is your dream project?

I have a model bucket list with plenty of beautiful and well known girls I’d like to shoot with!

-What is your creative process like? What are you start, middle and end points?

Ideas and inspiration mostly comes unexpectedly throughout the day. I can get inspired by everything. Once I have an idea, I look up pictures on the internet or elsewhere that can complete this idea. It can be everything, a landscape, a makeup, some magazine pictures, quotes, etc. That’s how I end up with a very complete mood board and a well-defined mood.

During the shoot, I mostly give space to the model concerning the poses to strike. As for postproduction, I always try to be as faithful as possible to reality. I try to retouch the lights and the colours like I saw them on the moment itself.

-How do you pose or direct your subjects?

First of all, I do always have a very complete mood board, which already gives the model an idea on what mood we’re looking for. Secondly, I let them pose naturally and if I really want them to strike a specific pose then I just show them.

-What is your top tip for lighting?

I love shooting in natural light with some extra flashes to create some shadows and to detach the model from the background. My favourite shooting time is during the golden hours. Concerning studio lighting, I mostly shoot with a softbox that’s reflected on my white wall.

-What was the best career advice you were ever given?

Believe you can and you’re halfway there.