Fujifilm Has Discontinued Two Professional Films
The British Journal of Photography has broken the news that Fujifilm has discontinued two professional films, Velvia 100F and Velvia 50. Fujichrome 100F will no longer be available in 35mm, 120 and 4×5 formats. Fujifilm has also ended production of Velvia 50 in 4×5 and 8×10. The BJP has confirmed that Velvia 50 will continue to be distributed in 35mm and 120.
Gabriel Da Costa, product manager for professional film told BJP that, “Due to decreasing demand globally we have to announce the withdrawal of some formats of Velvia 100F and Velvia 50. It is an unfortunate consequence of digital capture that some of the slower selling silver-halide lines will drop off the radar. Fujifilm will continue to manufacture a wide range of film, and the increasing support for our Choose Film group illustrates there is still a passion for film photography throughout the world.”
This news that Fujifilm has discontinued two professional films comes as another blow to those still flying the flag for film. The last shipment of Velvia 100F and Velvia 50, in these formats, will land in the UK in December. It is expected that photographers who are committed to these films will buy in bulk and freeze the film to make it last longer. There are stories of photographers that have stockpiled other discontinued films to get them through a three to five year period.
Velvia 50 has had an interesting history as it was already killed off in 2005 because of the unavailability of vital raw materials. It was then brought back to life in 2007 after Fujifilm had developed alternative materials.
The discontinuation of film types does not really come as a major surprise anymore. Digital has completely saturated both the professional and amateur market. What is surprising is the outcry that follows an announcement like this, there are still people out there that have a passion and a deep connection to their favourite film. It is only a matter of time before the next film type is put to bed but until then film will continue to be the stable for artists, students and fashion photographers that want to shoot on a luxury item.
Click here to read the original BJP story.