New Mac Pro | Fab Or Flop for Creative Professionals?
New Mac Pro Unveiled | On the 10th of June Apple held it’s annual conference for developers. WWDC is always a much-hyped event where Apple announces their latest and much coveted hardware and software. With a new bump to the specs of the Macbook Air and a completely new iOS on the way, the news that most photographers and videographers were awaiting was where the future of Apple’s professional machines is headed. After all a good computer is now an essential piece of photo equipment, just after your camera and tripod. An answer to this direction question has finally arrived in the form of Apple’s new desktop workhorse – the new Mac Pro.
It is no secret that Apple’s customer base has changed greatly in the past few years away from those that create content and toward those that consume content. This change of direction has left a bad taste in the mouth of many creative professionals as Apple computers have always been greatly associated with publishing and graphics intensive programs. Apple CEO Tim Cook made a promise last year that new pro machines were on the way and he asked potential buyers to be patient. With a huge fanfare Apple finally announced it’s new Mac Pro and, at this early stage, it appears to have been worth the wait.
New Mac Pro Design.
The new Mac Pro is designed to be the high-performance workstation but with desktop computer sales decreasing every year, Apple really had to pull out all the stops to keep photographers and filmmakers happy. The design of the new Mac Pro is completely different to almost anything else on the market right now. Due to Apple cramming so much power hungry hardware into a “tub” 1/8th the size of the last generation Mac Pro tower, it is vitally important to keep the computer cool. Apple is calling their solution a unified thermal core. Instead of using traditional fans to cool the new Mac Pro, Apple has “built everything around a single piece of extruded aluminium designed to maximise airflow as well as thermal capacity”. In other words, because the boards and chips are placed surrounding a central fan, the computer uses convection currents to filter heat away from itself and draw in cool air.
New Mac Pro Performance.
We will have to wait until September at the earliest to see exactly how the new Mac Pro performs in 3rd party tests but if it lives up to half the claims that Apple are making, it is still going to be quite a beast. All of the technical specs are on the Apple website for those that can understand them but for us photographers that just want their computers to work well… it’s fast. Really, really fast!
Probably one of the most important features is that the new Mac Pro is compatible with 3rd party 4K monitors. This feature was probably going to be a braking point for many professional videographers and filmmakers as that is the direction that high, and some mid-range, video cameras are going. Without 4K compatibility Apple might as well of released a newly designed abacus.
The new Mac Pro also seems to have solved the solution that most photographers have in regard to backup and storage. It has four USB 3 ports and six Thunderport 2 ports. This means that you will be able to daisy chain up to 36 external devices, including hard-drives, for basically never ending external storage with internal performance. Awesome!
New Mac Pro Cost.
As someone who loves technology and design it is very hard not to get caught up in the Apple marketing cult. However, this computer really seems to have addressed the concerns that creative professionals were having with the direction that Apple is heading. A basic model of the current Quad-Core Mac Pro starts at $2,499.00 so God only knows what this is going to cost. Will the new Mac Pro live up to it’s potential or will it be one of Apple’s few flops? At this point only time will tell but at least photographers and filmmakers have been given some hope that they have not been forgotten about. Time to start saving!
Let’s see what you can do…