Hasselblad Launches New 50 MP CMOS Back For V System Cameras!
Hasselblad have announced that they will be launching a new 50 megapixel CMOS sensor-based digital back for V System cameras.
In what Hasselblad are dubbing their ‘back to the future’ back, the new CMOS sensor will not only fit the V System line of Hasselblad cameras but is also designed and styled with the same beautiful, chrome aesthetic as the original V System.
With a surprisingly reserved price tag of €11,000, Hasselblad’s goal here is to target the legions of dedicated and serious V System users that are still out there. The new back will be called the CFV-50c and is engineered to work on almost every V camera made by the company since 1957.
Although the name “V System” was only applied after the “H System” was launched, the V line of cameras applies to any of the typical Hasselblad cameras made from 1957 onwards starting with the 500C.
This move is a very smart one on behalf of Hasselblad as not only will it bring the die-hard V System users into the modern age while still showing commitment to everything that made the V System special, and beautiful, in the first place, it has also potentially just reanimated the thousands of old cameras out there gathering dust.
As there is a whole generation of photographers that have never shot on film, these cameras have a certain cool factor about them and now that same level of desirability can be followed right through to the camera back with the latest digital technology.
Ian Rawcliffe, Hasselblad CEO said, “We have experienced a substantial resurgence of interest in our iconic V cameras – users love the traditional ergonomics and the unique appearance. Our research has shown that although we no longer manufacture V models, there is a big demand from our dedicated V System users who want to be able to continue to use their classic cameras but also desire access to our latest technology. The new CFV-50c, with its supreme image quality, is our response to that demand. Photographers using V System vintage cameras can now realise the true potential for these definitive capture devices.”
He added, “This new unit is just part of our on-going product development strategy. We have produced V Systems for over fifty years and now customers can really benefit from Hasselblad advanced digital engineering know-how with the CFV-50c.”
Leading German portrait photographer Arne Weychardt is one of the first to test the new digital back.
He said: “CFV-50c gives me superb fusion of old with new; the traditional and classic look and feel of the V System body linked to Hasselblad’s advanced image capture technology. It’s just a perfect mix.”
Key features of the new CFV-50c:
CMOS sensor with ISO values up to 6400 provides lower noise levels, guaranteeing crisp clean images and picture-perfect colours.
Long exposures with clean, noise-free images.
Simple operation: no external cables required. (The CFV is the only digital back to offer this for V cameras)
Live Video in Phocus in colour: Plus much higher frame rate than earlier CCD-based CFV backs.
Larger LCD screen with higher resolution.
New menu system and button layout.
Ninety degree viewfinders. Now photographers can use the PM90 and PME90 viewfinders. (Easier portrait or vertical shooting)
12.5 MPixel JPEG option (in addition to the RAW file).
New programmable button – a shortcut to a photographer’s most frequently used function.
Classic Hasselblad square crop option.
Remote control option from Phocus using a 500EL-type or 503CW with winder.