-How did you start out professionally in photography?

I wasn't interested in photography until digital cameras and Photoshop were available. I bought a DSLR before a vacation and was then asked by a client to photograph a model for her.

After that I was hooked and began to shoot as often as I could and learn as much as possible. My first commercial job was shooting for a clothing catalogue.

-How would you describe your style of photography?

I would hope that my work is seen as clean and timeless, and that there is an element of romance. I shoot equally in the studio and on location, so I strive for a similar feeling with whatever the light source. When I shoot in natural light, I want it to feel controlled and when I shoot in the studio, I want it to feel more organic.

-Is there a theme or concept that runs throughout all of your work?

Composition is very important to me. I think that I have a vision of feminine beauty that is simple but appeals to a wide range of viewers. I want to capture that simple beauty in my images. I think the subjects in my images look happy, hopeful.

-What is your typical camera setup on a shoot?

For commercial work, I prefer the 85mm Nikkor lens with a Nikon D810. For street photography and personal work, I love the Fujifilm X100T.

-How do you promote your work?

I use social media and my website to share images. I have a talent agent that is great at introducing me to new clients. (Thank you, FORD RBA!)

-What is your post-production workflow like?

I always start with Lightroom to organise files and make RAW adjustments. In Photoshop I will clean skin, soften shadows and remove distractions.

-What is your dream project?

I enjoy working with full creative teams and with challenging concepts. The ultimate for me would be to plan and shoot a campaign for a major fashion brand.

-What is your top tip for posing and directing a model?

I think that the important thing is to gain their trust and let the model know that you only want to get the best possible image. I think it is always best to spend some time talking and building a rapport before you begin taking photos.

-How would you advise someone just starting out in fashion or commercial photography?

Have a clear idea about what you can uniquely bring to your images. Then work hard to make that a recognisable and marketable style.

-Do you see your work as documentary, commercial or art based?

My images are probably more commercial with some art-based influence.

-What was the best career advice you were ever given?

Shoot what you love. You have to be passionate about your work in order to dedicate the time and energy needed to thrive as a creative effort and as a business. Don't be afraid to say no to work that isn't in your genre or that you really don't enjoy.