-Did you always want to be a professional photographer?


-How would you describe your style of photography?

For advertising, it depends on the client’s wishes. For my free work, I like polaroid pictures.

-What are some of the key aspects to understand when working in advertising photography?

Try to listen to the client and art director.

-How do you attract new clients?

Mostly internet.

-What is your post-production workflow like?

Phocus with the Hasselblad and then Bridge and Photoshop.

-What is your dream project?

I like different things, sometimes colour but also black &white. I still use polaroid.

-What is your creative process like? What are you start, middle and end points?

It depends on the client I shoot for.

-How do you approach working with some of the biggest brands in the world?

The same as other clients.

-What is your general guide when it comes to lighting?

I try to do it naturel.

-What was the best career advice you were ever given?

Try to develop your own style.